About Me
About Me
“You can either live for impact or live to avoid criticism—but you can’t do both.”
—Amber Olson Rourke
Amber Olson is a visionary leader and the Co-founder and President of Neora, where she played a pivotal role in scaling the company to more than $2 billion in sales, including $100 million in its first full year—earning the Bravo Growth Award from Direct Selling News. Her strategic vision and leadership propelled Neora to the #1 spot on Inc. 500’s list of America’s fastest-growing private companies.
With two decades of experience in marketing, direct sales, and business strategy, Amber has been a driving force behind Neora’s global success. She oversees the company’s growth strategy, including its marketing, branding, and digital efforts, ensuring the company’s continued innovation and expansion. As the host of The Built to Win Podcast, she shares her expertise on business growth and leadership, while her thought leadership has been featured in Forbes, Good Morning Texas, US Weekly, Essence Magazine, and SUCCESS from Home Magazine.
Amber’s exceptional business acumen has earned her countless accolades, including being named to the 40 Under 40 lists by both Direct Marketing News and Direct Selling News, receiving a Gold Stevie Award for Women Helping Women in Business, and recognition as the Top Female Executive in Addison, Texas. She has also mentored hundreds of women to reach six-figure incomes, becoming a respected leader in the direct sales industry.
In addition to her business success, Amber is deeply committed to philanthropy. As President of the Neora Ripple Foundation, she has helped raise more than $7 million for impactful organizations like Big Brothers Big Sisters and World Vision. She has served on the international board of Big Brothers Big Sisters, advancing youth mentorship programs globally. Amber blends her business expertise with a passion for giving back, making a lasting impact on both her industry and her community.
Amber holds a degree in Marketing and has been recognized for building one of the “Best Companies to Work For.” Her dedication to empowering others and her commitment to philanthropic causes have solidified her reputation as a leader who drives both business success and positive change.
Amber lives in Dallas Texas with her husband Damon and their 3 daughters. She loves reading good books by a fire, delicious food and wine with friends and creating memories with her family.