Hi, I'm Amber Olson Rourke

I’m here to help you own your calling and live for impact.

As a founder of a billion-dollar brand, my biggest unlocking move was when I started to trust myself and became truly free to be all I was made to be. I am passionate about helping others do the same and have mentored thousands of women to six figure incomes and, more importantly, alignment, purpose and impact in their work.

Hi, I'm Amber Olson Rourke

I’m here to help you own your calling and live for impact.

As a founder of a billion-dollar brand, my biggest unlocking move was when I started to trust myself and became truly free to be all I was made to be. I am passionate about helping others do the same and have mentored thousands of women to six figure incomes and, more importantly, alignment, purpose and impact in their work.

“Helping you be FREE to be MORE is my passion.”

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Let 2025 be your year of Aligned Purpose

Let 2025 be your year of Aligned Purpose

Amber Olson Rourke smiling while looking down at her phone.

FREE TO BE MORE

The power of priority planning.

In today’s often overscheduled world, keeping your priorities in alignment can seem impossible. But what if you could establish a fresh take on how intentional planning and prioritization can help you define success in every area of life, set clear goals, and move confidently toward your future?

I created a FREE priority planning course to help you do just that!

Learn More >

Amber Olson Rourke smiling while looking down at her phone.
Amber Olson Rourke writing notes in a journal. Featured is a laptop screen with Amber and Damon Rourke.

Why Does Priority Planning Matter?

Setting Yourself Up for Success.

A few years ago, I hit a breaking point when I realized I was trying to measure up to something I had not even defined. I felt like I wasn’t enough, and that I was giving a little bit of myself to everyone but not doing enough for anyone. This a-ha moment shifted everything for me. I realized that I needed to get clear on what my top priorities were and then define success in those areas.

From this point my husband Damon and I began to develop a format and system to help our family create true alignment with our priorities in life—an unlocking move that allowed us (and will allow you!) to spend your time and energy in alignment with what matters most to YOU.

In our free Priority Planning course, we will help you create a blueprint for setting goals, sticking to those goals and reaching them. We will guide you through a four-step process of reflection, planning, celebration and, finally, how to stay the course and keep your plan on track.